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Topic: Huggies

Fashion-challenged babies try Huggies jorts

The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with…

Huggies ads capture babies' crapping faces

Ogilvy Brazil gets down to the nitty-gritty of diaper advertising with Huggies print ads showing babies giving their most determined pooping faces. The copy reads, simply, "Anytime. Anywhere." The…

Got serious speech problems? Try Huggies

Over at Adweek.com, Eleftheria Parpis is less than enamored by this Huggies spot from JWT featuring an expecting couple who can only say "me" (the wife) and "you" (the husband).…

Huggies sees workplace full of big babies

This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it…

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