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Topic: Huge

Why I Left New York for L.A. and Why You Could, Too For creative and tech pros, it's no longer career suicide

When I was six months pregnant, I was presented with the opportunity to move to Los Angeles and lead Huge's West Coast operations. It was the perfect escape hatch from…

November 17, 2014, 12:02 AM EST

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Agency's Speakeasy Aligns With SXSW's 'Dark Austin' Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

March 11, 2014, 9:36 PM EDT

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

Huge Names SRI's Jessica Pezzullo CMO Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

January 23, 2014, 8:24 PM EST

Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

October 1, 2013, 3:25 PM EDT

Genius or Process? How Top Creative Directors Come Up With Great Ideas Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

September 25, 2013, 8:36 AM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

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