Topic: Huge
Tempur-Pedic expanded its relationship with Carmichael Lynch, giving the Minneapolis agency responsibility for media planning, buying and analytics. The specialty mattress manufacturer spent nearly $70 million in measured media in 2012,…
Tempur-Pedic hired Interpublic’s Huge L.A. as its new digital agency, following a six-month review. Razorfish, the Publicis Groupe incumbent, did not participate. The move follows the specialty mattress manufacturer’s shift in…
Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…
Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute. So in a marketplace where tech talent is at a premium—especially when…
If OKCupid's newest blind-dating app does well enough, digital agency Huge will get some of the cash. The Interpublic Group shop created the OKCupid app—"Crazy Blind Date"—for the IAC-owned dating site…
In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…
Chris Hayes is getting back to his digital roots. Less than two years after joining Young & Rubicam in a business development role, Hayes is leaving to become a global managing…
Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash,…
There's no such thing as an uncool client. At least, that's what HUGE executive creative director Joe Stewart believes. "There's no such thing as a bad project," he said today at…
