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Topic: Huge

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

6 Marketing Experts Tell You What You Need to Know About CES 2015 A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

January 9, 2015, 2:07 PM EST

Concerns About Privacy and Data Collection Starting to Ease at CES Huge D.C.'s managing director credits improved value exchange

As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really…

January 8, 2015, 4:55 PM EST

Why I Left New York for L.A. and Why You Could, Too For creative and tech pros, it's no longer career suicide

When I was six months pregnant, I was presented with the opportunity to move to Los Angeles and lead Huge's West Coast operations. It was the perfect escape hatch from…

November 17, 2014, 12:02 AM EST

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Agency's Speakeasy Aligns With SXSW's 'Dark Austin' Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

March 11, 2014, 9:36 PM EDT

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

Huge Names SRI's Jessica Pezzullo CMO Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

January 23, 2014, 8:24 PM EST

Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

October 1, 2013, 3:25 PM EDT

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