Topic: The Hub

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

February 23, 2015, 12:00 AM EST

VideoWatch's Awesome Stupid Video of the Week: BronyCon Greg Larsen's dubious 'highlights' reel from 2013 My Little Pony convention

At the risk of poking the hornet's nest again, we here at Adweek could not help but notice this stellar collection of Kodak (your writer is old) moments from the…

August 2, 2013, 2:04 PM EDT

The Incredible Shrinking Christmas Nickelodeon's ratings woes and lackluster toy sales have clients saying, 'Bah, humbug'

As anyone who’s ever cracked open an Econ 101 textbook will tell you, there’s something a little goofy happening at the moment in the kids television market. Despite flattened demand…

November 19, 2012, 12:00 AM EST

Earnings: Zaslav Touts OWN's New Direction, Admits 'Teachy and Preachy' Tone Cable conglom cuts 2012 revenue projections

The stronger dollar was not good news for Discovery on Tuesday (Nov. 6), as the company released its third-quarter earnings report and admitted that currency exchange problems had contributed to…

November 6, 2012, 11:33 AM EST

Everypony Calm Down, Please Too loud!

Boy, you kids really like My Little Pony: Friendship Is Magic, huh? You write-in-vote like it, all over our Hot List Poll. We surrender. You have won. We will include…

October 24, 2012, 1:49 PM EDT

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

The Hub Hires a New CMO NFL Network vet Kaplan to oversee marketing at kids' network

Discovery Communications' joint venture with Hasbro, The Hub, has tapped Dena Kaplan to join its team as the company's new chief marketing officer. Kaplan hails from NFL Network and will…

July 2, 2012, 5:25 PM EDT

The Hub Seals the Deal for 'Care Bears' CGI Reboot, Christopher Pike's 'Spooksville' New shows set for later this year on the Hasbro/Discovery joint venture cable network

The Care Bears are coming to The Hub, and here's the million dollar question: With names like Funshine Bear, Tenderheart Bear and Harmony Bear, how many fatalities will we see…

February 29, 2012, 4:06 PM EST

Great Quarter for Discovery, but Oprah Net Still Under Fire Zaslav on OWN: 'The mission is to grow an audience'

It was a good fourth quarter for Discovery Communications. The cable network company saw revenues increase 12 percent to $4.2 billion, propelled by a 13 percent uptick in domestic ad revenue…

February 16, 2012, 11:55 AM EST