Topic: HTML5

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

The Atlantic Places Another Bet on Apps

Atlantic Wire launches HTML5 site, may pull its iPhone app

As publishers wrestle with whether to deliver their digital content in an app or Web-based browser, the browser is gathering momentum. The Atlantic today announced the launch of a tablet-optimized HTML5…

Hearst Reboots Mobile Mag Sites in Ad Push

Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

Sencha Pushes HTML5 Ads With Animator

Startup challenges Adobe with 'very different' perspective

Sencha, a startup offering tools for creating content in the HTML5 format, is taking aim at mobile advertising with its latest product, Sencha Animator. As its name suggests, Sencha Animator allows customers…

Startup SlideShare Joins the HTML5 Wave

CTO says he was 'pushed into a corner' by Flash

Presentation-sharing startup SlideShare just announced that it's the latest company to drop Adobe's Flash technology for HTML5. This may sound like a minor technical choice, but it's part of a larger…

Adobe's New Product Shows There's Life Beyond Flash

Company previews HTML5-creator Edge

Whenever Adobe appears in the news, the big question is whether the company can stay relevant as its Flash technology comes under fire. More recently, however, Adobe executives have been…