Topic: HTC One
'Y'all know who we be? We HTC'
By David Griner on Feb. 3, 2015 - 2:51 PM EST
"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap…
Brand isn't leaning solely on TV
By Christopher Heine on Apr. 5, 2013 - 9:58 AM EDT
Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…