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Topic: htc

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

HTC's Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

'Y'all know who we be? We HTC'

"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap…

Siri Is an Insecure Diva in Microsoft's Latest Windows Phone Ad

Cortana asks for a chance

Microsoft is making a habit out of mocking Siri. Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana…

Gary Oldman Shines, Despite the Weather, in HTC's New Anti-Advertising

Rare ad work from the actor

Rather than drone on about product features or provide a demonstration, Gary Oldman instructs viewers to "Ask the Internet" if they want to learn more about the HTC One M8…

Deutsch L.A. Lands HTC North America

Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

Google Interface May Change Smartwatch Game

Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Adweek's Top 10 Commercials of the Week: Aug. 9-16

Warby Parker goes pretentious, Jell-O gets depressed, and Coca-Cola pushes healthy habits

Ad of the Day: Robert Downey Jr. Spits Absurd Non Sequiturs for HTC

It's fun—but is it worth it?

You can tell just from the guy's back that it's Robert Downey Jr., but I'm mostly happy to see Jon Polito again after several years of absence from Coen brothers…

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