Advertisement

Topic: Hsbc

HSBC Buys Out New Yorker Print, Digital Editions

Financial company sponsors this week's magazine

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print,…

Big Account Wins Make Grey the 2013 Global Agency of the Year

Strategic and creative renaissance under CEO Jim Heekin

Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New…

How Did Three Incumbent Agencies Hang On to Their Business?

Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Mindshare Retains HSBC's Global Media Account

The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

HSBC's Creative Review Ends in a Split Decision

Grey, JWT and Saatchi to share business globally

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…

Contender Drops Out of HSBC's Global Review

Exit leaves 4 creative shops in the chase

McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…

Contenders Emerge in Global HSBC Review

Lineup is a who's who among global networks

HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…

Updated: HSBC Confirms Global Marketing Review

Search comes 8 years after consolidation at WPP

HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…

Is honesty one of HSBC's big brand values?

These U.K. HSBC spots from JWT London that focus on "integrity" and "responsibility" are gorgeously filmed, but they're so achingly ironic and hypocritical, they make my head spin. Yes, HSBC…

Advertisement