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Topic: Hsbc

Bacardi Is Mindshare's 3rd Big Win This Year Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

May 3, 2013, 12:53 PM EDT

Mindshare Retains HSBC's Global Media Account The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

April 4, 2013, 1:00 PM EDT

HSBC's Creative Review Ends in a Split Decision Grey, JWT and Saatchi to share business globally

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…

March 8, 2013, 4:45 PM EST

Contender Drops Out of HSBC's Global Review Exit leaves 4 creative shops in the chase

McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…

November 19, 2012, 7:41 PM EST

Contenders Emerge in Global HSBC Review Lineup is a who's who among global networks

HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…

November 13, 2012, 12:04 PM EST

Updated: HSBC Confirms Global Marketing Review Search comes 8 years after consolidation at WPP

HSBC, eight years after consolidating the bulk of its marketing business at JWT and other units of WPP Group, has launched a global review, the bank has confirmed. The review includes…

October 19, 2012, 1:07 PM EDT

Is honesty one of HSBC's big brand values?

These U.K. HSBC spots from JWT London that focus on "integrity" and "responsibility" are gorgeously filmed, but they're so achingly ironic and hypocritical, they make my head spin. Yes, HSBC…

September 11, 2009, 8:19 AM EDT

A surreal collision of cops and tree-huggers

There's a lot going on in this British ad for HSBC bank. We've got cops, lumberjacks, tree-huggers, a baby, a tragically mismatched romance and a guy in a bear suit—all…

September 9, 2008, 8:32 AM EDT

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