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Topic: H&r Block

H&R Block Has Spent Most of This Tax Season Making Fun of Hipsters Aren't they hairy and dumb?

Mocking hipsters was cool until H&R Block started doing it. (Actually, it's probably been passé for a while now. Really, it was so 2012.) Nonetheless, in an effort to reach…

April 14, 2014, 9:25 AM EDT

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

February 2, 2014, 5:24 PM EST

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

January 31, 2014, 5:02 PM EST

H&R Block Has Millennials in Its Sights for Tax Season In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a…

January 15, 2014, 12:00 AM EST

TurboTax Contacts Creative Agencies Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

May 16, 2013, 2:44 PM EDT

Tax Software Brands Are Battling Hard for Market Share Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

April 1, 2013, 10:56 PM EDT

Having a PR Crisis? There’s Probably an App for That Automating social media

Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R…

March 17, 2013, 11:07 PM EDT

10 Ads About Taxes to Watch Instead of Filing Yours For Tax Day, the most-viral tax spots online

Tax Day is April 15, except this year it's not. This year it's April 17—because April 15 is a Sunday, and April 16 is Emancipation Day, a holiday, in the…

April 12, 2012, 2:38 PM EDT

Are the Super Bowl brands still on Twitter?

Last month, we wondered how long all those Super Bowl ad characters would last on Twitter. The answer was a bit surprising, if only because the personality with the…

March 19, 2009, 9:12 AM EDT

Gods and monsters tend to pick H&R Block

H&R Block is flooding the zone with commercials this tax season. Its Super Bowl spot from Campbell Mithun starring the Grim Reaper is just one of a raft of new…

February 11, 2009, 8:54 AM EST

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