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Topic: H&r Block

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

Group has $1.4 trillion in spending power

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's…

Tribal Gets a New Business Chief for the U.S.

Kyle Snarr comes from Struck

Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on…

H&R Block Has Spent Most of This Tax Season Making Fun of Hipsters

Aren't they hairy and dumb?

Mocking hipsters was cool until H&R Block started doing it. (Actually, it's probably been passé for a while now. Really, it was so 2012.) Nonetheless, in an effort to reach…

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines

Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads

Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

H&R Block Has Millennials in Its Sights for Tax Season

In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a…

TurboTax Contacts Creative Agencies

Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

Tax Software Brands Are Battling Hard for Market Share

Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

Having a PR Crisis? There’s Probably an App for That

Automating social media

Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R…

10 Ads About Taxes to Watch Instead of Filing Yours

For Tax Day, the most-viral tax spots online

Tax Day is April 15, except this year it's not. This year it's April 17—because April 15 is a Sunday, and April 16 is Emancipation Day, a holiday, in the…

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