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Topic: HP

An Ad Agency Made Meghan Trainor's New Video, and It's Great 180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

November 20, 2014, 10:21 PM EST

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Resource Is an Agency That Combines Consumer Experience and E-commerce Hewlett-Packard, Victoria's Secret and P&G

Specs Who (l. to r.) Nancy Kramer, founder, chairman; John Kadlic, president; and Kelly Mooney, CEO What Digital marketing agency Where Columbus, Ohio, offices Since launching with Apple as its first client 32 years…

June 20, 2013, 7:18 AM EDT

Mayo Draftfcb Wins Project Isaac Gravity Award Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

May 16, 2013, 12:00 AM EDT

WhaleShark Media Rebrands and Buys a Shop Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

March 12, 2013, 6:12 PM EDT

How Transparent House Became the Next Generation Digital Studio Combines branded environments and 3-D design

Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion What 3-D digital art and design studio Where Company’s art gallery in San Francisco office Founded in 2004, Transparent House started…

February 21, 2013, 6:48 AM EST

Making the Wrong Impression How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…

May 28, 2012, 5:37 AM EDT

Apple Tops Consumer Satisfaction Index for Eighth Year in a Row HP claims No. 2 spot

The American Customer Satisfaction Index (ACSI) released its annual survey of consumer satisfaction for PC makers yesterday, and Apple claimed the top spot—for the eighth year in a row. For 2011,…

September 20, 2011, 10:08 AM EDT

Shoppers Scramble for Discounted HP TouchPads $99 tablets sold out over the weekend

Following Hewlett-Packard’s announcement last week that it’s ditching its tablet and smartphone efforts, sales of the company’s TouchPad have gone through the roof—thanks to a massively discounted price tag. In order…

August 22, 2011, 10:36 AM EDT

Shop-Hopping Clients Threaten Small Agencies Moves to bigger, diversified ad firms leave boutiques in the dust

The ease with which big marketers like Intel and Hewlett-Packard shift high-profile assignments can put smaller, newer agencies on the map. It can also deflate those same agencies when their…

August 9, 2011, 6:48 AM EDT

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