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Topic: HP

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

Ad of the Day: This Lovely HP Commercial Has the Year's Most Perfect Soundtrack

180LA's tale of paradise regained looks and sounds amazing

See Jane fret. And struggle. And begin to lose focus and confidence. As she rises through the professional ranks, she loses touch with her childlike creative side and becomes stuck…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village

Expertly pairing media with creative

Specs Who From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan Cohen What Media and content agency Where East Village, N.Y. and Los Angeles, Calif. Giant Spoon, launched by former OMD media execs,…

An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

Resource Is an Agency That Combines Consumer Experience and E-commerce

Hewlett-Packard, Victoria's Secret and P&G

Specs Who (l. to r.) Nancy Kramer, founder, chairman; John Kadlic, president; and Kelly Mooney, CEO What Digital marketing agency Where Columbus, Ohio, offices Since launching with Apple as its first client 32 years…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

WhaleShark Media Rebrands and Buys a Shop

Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

How Transparent House Became the Next Generation Digital Studio

Combines branded environments and 3-D design

Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion What 3-D digital art and design studio Where Company’s art gallery in San Francisco office Founded in 2004, Transparent House started…

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