Advertisement

Topic: HP

The ANA's New Alliance Wants to Provide the Blueprint for Multicultural Marketing

Leaders from various communities will head the group

As the advertising industry continues to find ways to improve upon it's diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced…

This Week's Must-Haves: A Glass Speaker Designed to Impress Even the Snobbiest Audiophile

Plus, Leica's sleek Sofort cameras and a wipeboard for endless ideas

This week, the Adweek staff is highlighting a connected, self-watering pot to help you achieve the perfect seedlings, a stylish way to protect your new iPhone 7 and more. Take…

International Agency Network Fred & Farid Officially Opens in NYC After Quiet Launch Last Year

Colin Nagy is hired as communications head

Paris-based independent network Fred & Farid effectively launched its nearly year-old New York City office by announcing that Colin Nagy would be joining the agency as head of communications strategy. The agency's…

HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

BBDO, Gyro and others have 30 days to submit proposals

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of…

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

With help from Google Speech

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

Ad of the Day: HP Vows to 'Keep Reinventing' in Fun Series of Star Wars Ads

BBDO and 180LA step up

The Force is strong with this one. HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology…

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

Dell, HP, Intel, Lenovo and Microsoft signed on

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help!…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

Advertisement
Advertisement