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Topic: HP

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time

With help from Google Speech

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

Ad of the Day: HP Vows to 'Keep Reinventing' in Fun Series of Star Wars Ads

BBDO and 180LA step up

The Force is strong with this one. HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology…

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

Dell, HP, Intel, Lenovo and Microsoft signed on

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help!…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear

Comical video plays off dress code flap

If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise…

Ad of the Day: This Lovely HP Commercial Has the Year's Most Perfect Soundtrack

180LA's tale of paradise regained looks and sounds amazing

See Jane fret. And struggle. And begin to lose focus and confidence. As she rises through the professional ranks, she loses touch with her childlike creative side and becomes stuck…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village

Expertly pairing media with creative

Specs Who From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan Cohen What Media and content agency Where East Village, N.Y. and Los Angeles, Calif. Giant Spoon, launched by former OMD media execs,…

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