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Topic: HP

An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

Sprout blends virtual and physical

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan.…

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

TaylorMade's Live Product Video Seems Teed Up for Social

Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

Resource Is an Agency That Combines Consumer Experience and E-commerce

Hewlett-Packard, Victoria's Secret and P&G

Specs Who (l. to r.) Nancy Kramer, founder, chairman; John Kadlic, president; and Kelly Mooney, CEO What Digital marketing agency Where Columbus, Ohio, offices Since launching with Apple as its first client 32 years…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

WhaleShark Media Rebrands and Buys a Shop

Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

How Transparent House Became the Next Generation Digital Studio

Combines branded environments and 3-D design

Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion What 3-D digital art and design studio Where Company’s art gallery in San Francisco office Founded in 2004, Transparent House started…

Making the Wrong Impression

How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…

Apple Tops Consumer Satisfaction Index for Eighth Year in a Row

HP claims No. 2 spot

The American Customer Satisfaction Index (ACSI) released its annual survey of consumer satisfaction for PC makers yesterday, and Apple claimed the top spot—for the eighth year in a row. For 2011,…

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