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Topic: Houston Rockets

Houston Astros Pull Off an Amazing 0.0 Nielsen Rating

No one—literally no one—watched Monday’s baseball game

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast…

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

Houston Rockets are the latest

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards…

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