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Topic: House And Home

Type
Help random babies crawl across the nation

"We cannot stand, but we stand for something." That's the theme of the Million Baby Crawl, an eco-awareness campaign from Seventh Generation, a maker of non-toxic household products. The Web…

October 22, 2009, 9:04 AM EDT

Mohawk carpets can handle epic food spills

This new ad by Cramer-Krasselt in Milwaukee, for Mohawk carpets, uses nifty special effects to show a chaotic moment frozen in time inside a family's home, with all sorts of…

October 2, 2009, 2:39 PM EDT

Maytag cleans you up after the giant waffles

What were the chances of Maytag producing an entertaining ad with personality-impaired "repairman" Clay Jackson? I'd have said zero, but the appliance maker proves me wrong with this obstacle course…

September 16, 2009, 9:00 AM EDT

Oven Pride ad not sexist so much as idiotic

This Oven Pride spot has caused an uproar in the U.K. Set to nursery-school music, it features a husband learning a lesson in the kitchen as the announcer keeps repeating,…

June 2, 2009, 3:01 PM EDT

Pam helps your bratty spawn rule the roost

This spot from DDB San Francisco for ConAgra's Pam cooking spray seems stuck in an Eisenhower-era time warp. The cupcakes are sticking to the pan? So what? You've come a…

March 5, 2009, 8:13 AM EST

U.K. turns nose up at poo-centric Glade ads

The British have been making a stink lately over SC Johnson's advertising for its Glade Touch'n Fresh bathroom air fresheners. Every ad, it seems, features a child whining about his…

February 25, 2009, 8:38 AM EST

Turn your baby into a real cleaning machine

Here's a commercial for the Baby Mop, a piece of clothing outfitted with mop-like material that allows your little one to clean as he crawls. "After the birth of a…

February 24, 2009, 9:57 AM EST

Your entire house can smell like Christmas

For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell…

December 11, 2008, 4:32 AM EST

C-K floating the idea of lighter CorningWare

Cramer-Krasselt introduces the concept of lighter CorningWare in this commercial, which shows dinner guests levitating around a room. See Adweek's writeup here. The point: that the company's SimplyLite line is…

December 5, 2008, 8:28 AM EST

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