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Topic: House And Home

Help random babies crawl across the nation

"We cannot stand, but we stand for something." That's the theme of the Million Baby Crawl, an eco-awareness campaign from Seventh Generation, a maker of non-toxic household products. The Web…

Mohawk carpets can handle epic food spills

This new ad by Cramer-Krasselt in Milwaukee, for Mohawk carpets, uses nifty special effects to show a chaotic moment frozen in time inside a family's home, with all sorts of…

Maytag cleans you up after the giant waffles

What were the chances of Maytag producing an entertaining ad with personality-impaired "repairman" Clay Jackson? I'd have said zero, but the appliance maker proves me wrong with this obstacle course…

Oven Pride ad not sexist so much as idiotic

This Oven Pride spot has caused an uproar in the U.K. Set to nursery-school music, it features a husband learning a lesson in the kitchen as the announcer keeps repeating,…

Pam helps your bratty spawn rule the roost

This spot from DDB San Francisco for ConAgra's Pam cooking spray seems stuck in an Eisenhower-era time warp. The cupcakes are sticking to the pan? So what? You've come a…

U.K. turns nose up at poo-centric Glade ads

The British have been making a stink lately over SC Johnson's advertising for its Glade Touch'n Fresh bathroom air fresheners. Every ad, it seems, features a child whining about his…

Turn your baby into a real cleaning machine

Here's a commercial for the Baby Mop, a piece of clothing outfitted with mop-like material that allows your little one to clean as he crawls. "After the birth of a…

Your entire house can smell like Christmas

For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell…

C-K floating the idea of lighter CorningWare

Cramer-Krasselt introduces the concept of lighter CorningWare in this commercial, which shows dinner guests levitating around a room. See Adweek's writeup here. The point: that the company's SimplyLite line is…

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