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Topic: Hotels.com

Hotels.com Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

CP+B embraces the silence of the news feed

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign?

Booking site's first work from CP+B

In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the…

Hotels.com Picks Crispin for Its Creative Account

Winner succeeds Y&R as lead creative agency

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

3 Shops Vie for Hotels.com's Business

Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

Hotels.com Creative Review Is Underway

Incumbent is Y&R in Chicago

Travel accommodations website Hotels.com is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

Ad of the Day: Hotels.com

If you ever need to book a room during a skydiving free fall, these guys have you covered

You might have heard of extreme coupling, extreme ironing, or even extreme cello playing (yeah, it exists). Now, courtesy of Hotels.com and Young & Rubicam in Chicago, there's another crazy…

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