What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

Twitter Verified a Pumpkin Spice Latte but Not Captain Obvious. He's Obviously Annoyed spokesman highlights the network's inconsistency

Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network.… Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site… Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

CP+B embraces the silence of the news feed

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent… Recruits Captain Obvious, but Is One Gag Enough for a Campaign?

Booking site's first work from CP+B

In its first work for since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the… Picks Crispin for Its Creative Account

Winner succeeds Y&R as lead creative agency is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

3 Shops Vie for's Business

Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Sources identified the finalists as Crispin Porter + Bogusky in Boulder,… Creative Review Is Underway

Incumbent is Y&R in Chicago

Travel accommodations website is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

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If you ever need to book a room during a skydiving free fall, these guys have you covered

You might have heard of extreme coupling, extreme ironing, or even extreme cello playing (yeah, it exists). Now, courtesy of and Young & Rubicam in Chicago, there's another crazy…