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Topic: Hotels

Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied Ads credit luxurious rewards to mythical man-beast

Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually…

July 21, 2014, 10:17 AM EDT

Are Brands Better Than Sex? Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

June 18, 2014, 8:09 AM EDT

Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad You'll save a bundle on airfare

JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the…

June 3, 2014, 1:15 PM EDT

Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity Flat-screen TVs? Meh

It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972. But while it…

April 29, 2014, 2:49 PM EDT

Stop-Motion Swans Are Rudely Interrupted in Refreshingly Frank Hotel Ad Another mini masterpiece from PES

Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey between…

April 4, 2014, 2:04 PM EDT

How Airbnb, Yelp Are Changing Hotel Marketing Big brands go local

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no…

February 19, 2014, 2:33 PM EST

At New York’s Posh St. Regis Hotel, the Marketing Is the View And landmarked French windows don't hurt

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades.…

October 30, 2013, 9:52 PM EDT

Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels W+K's chillingly beautiful Halloween ads

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of…

October 18, 2013, 12:46 PM EDT

Ad of the Day: The Cosmopolitan of Las Vegas Assaults Your Senses A new chapter in the country's most provocative hotel campaign

Loud. Sexy. Aggressive. Claustrophobic. These aren't characteristics you would normally associate with hotel advertising. But then, The Cosmopolitan of Las Vegas has never done things by the book. The luxury Vegas…

July 19, 2013, 11:57 AM EDT

Southern Living Launches Hotel Collection Features 15 editorial-vetted properties

Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a…

June 21, 2013, 12:02 PM EDT

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