Topic: Hotels

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100… Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

CP+B embraces the silence of the news feed

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Together at Last: Richard Branson and the Most Interesting Man in the World

Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied

Ads credit luxurious rewards to mythical man-beast

Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually…

Are Brands Better Than Sex?

Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad

You'll save a bundle on airfare

JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the…

Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity

Flat-screen TVs? Meh

It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972. But while it…

Stop-Motion Swans Are Rudely Interrupted in Refreshingly Frank Hotel Ad

Another mini masterpiece from PES

Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey between…

How Airbnb, Yelp Are Changing Hotel Marketing

Big brands go local

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no…