Topic: Hot Wheels
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…
It's kind of amusing that Hot Wheels, a toy company, keeps breaking all sorts of life-size automotive stunt records. In its latest gravity-defying accomplishment, the brand (assisted by Venice, Calif.,…
Hot Wheels' current marketing strategy is more or less to make death-defying childhood dreams come true. Last year, the toy-car maker and agency Mistress sent a real-life driver in a…
I guess I'm a little obsessed with this Hot Wheels thing. As mentioned in Thursday's Ad of the Day story, Mattel is building a giant replica of an orange Hot…
Here's a fun Hot Wheels ad from Ogilvy Bogota, presenting a life-size loopty-loop on a highway overpass. Lots of ads bring cars down to miniature size—for LG and Nissan, in…
