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Topic: Hot Wheels

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad

Off-road delight for the Safari series

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai…

Hot Wheels Packages Real Cars Like Toys in Parking Lots

A surprise when you return from shopping

Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…

Hot Wheels Breaks Corkscrew Jump Record in Latest Crazy Stunt

Brent Fletcher lands it without breaking his neck

It's kind of amusing that Hot Wheels, a toy company, keeps breaking all sorts of life-size automotive stunt records. In its latest gravity-defying accomplishment, the brand (assisted by Venice, Calif.,…

Cars Drive Upside Down in Latest Crazy Real-Life Hot Wheels Stunt

Ad agency Mistress oversees another world record

Hot Wheels' current marketing strategy is more or less to make death-defying childhood dreams come true. Last year, the toy-car maker and agency Mistress sent a real-life driver in a…

Giant Hot Wheels Ramp at Indy 500 Looks Scary as Hell

I guess I'm a little obsessed with this Hot Wheels thing. As mentioned in Thursday's Ad of the Day story, Mattel is building a giant replica of an orange Hot…

Billboard for Hot Wheels is pleasantly loopy

Here's a fun Hot Wheels ad from Ogilvy Bogota, presenting a life-size loopty-loop on a highway overpass. Lots of ads bring cars down to miniature size—for LG and Nissan, in…

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