Topic: Hot Wheels

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

July 25, 2014, 2:08 PM EDT

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad Off-road delight for the Safari series

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai…

August 1, 2013, 10:53 AM EDT

Hot Wheels Packages Real Cars Like Toys in Parking Lots A surprise when you return from shopping

Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…

December 7, 2012, 1:41 PM EST

Hot Wheels Breaks Corkscrew Jump Record in Latest Crazy Stunt Brent Fletcher lands it without breaking his neck

It's kind of amusing that Hot Wheels, a toy company, keeps breaking all sorts of life-size automotive stunt records. In its latest gravity-defying accomplishment, the brand (assisted by Venice, Calif.,…

September 20, 2012, 2:03 PM EDT

Cars Drive Upside Down in Latest Crazy Real-Life Hot Wheels Stunt Ad agency Mistress oversees another world record

Hot Wheels' current marketing strategy is more or less to make death-defying childhood dreams come true. Last year, the toy-car maker and agency Mistress sent a real-life driver in a…

July 9, 2012, 5:21 PM EDT

Giant Hot Wheels Ramp at Indy 500 Looks Scary as Hell

I guess I'm a little obsessed with this Hot Wheels thing. As mentioned in Thursday's Ad of the Day story, Mattel is building a giant replica of an orange Hot…

May 19, 2011, 5:06 PM EDT

Billboard for Hot Wheels is pleasantly loopy

Here's a fun Hot Wheels ad from Ogilvy Bogota, presenting a life-size loopty-loop on a highway overpass. Lots of ads bring cars down to miniature size—for LG and Nissan, in…

April 5, 2011, 10:57 AM EDT