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Topic: Horizon Media

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

Horizon Inks $100 Million Deal With Clear Channel Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

February 6, 2014, 9:00 AM EST

Burger King Launches Global Agency Review [Updated] Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

January 7, 2014, 11:38 AM EST

Horizon Media Ends Year With a BK Bang Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

December 24, 2013, 10:29 AM EST

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

Arnold Wins ADT's Creative Business [Updated] SapientNitro takes digital and MediaCom will handle media

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed. Arnold, pitching out of its Boston office,…

October 9, 2013, 11:11 AM EDT

Mohegan Sun Hires New Creative, Media Shops [Updated] Adds Taxi, Media Storm to its roster of agencies

Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based…

October 3, 2013, 9:00 AM EDT

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Will iTunes Radio Spark Digital Music Shakeout? Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

September 22, 2013, 10:44 PM EDT

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