Topic: Horizon Media
Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…
On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But…
Sleepy's is continuing to reach outside for marketing help. The mattress retailer historically has handled its creative and media efforts itself. Then, the company hired Horizon Media to plan and buy…
Girls, it turns out, just wanna have brains. It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead,…
Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…
Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…
During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…
