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Topic: Horizon Media

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC ‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

June 29, 2014, 7:51 PM EDT

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Horizon Media Adds Multicultural Chief Karina Dobarro shifts from Mindshare

Horizon Media has reached inside Mindshare to find a leader for its multicultural efforts. Karina Dobarro, who was managing director of multicultural marketing at Mindshare, has assumed a similar role at…

June 11, 2014, 6:00 AM EDT

Millennials Use Ads to Fight Hunger 4A's ADvocates team up with City Harvest

City Harvest and the 4A's ADvocates will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are…

June 5, 2014, 1:43 PM EDT

Horizon Media Adds Charlie Rutman as New Managing Partner Industry vet will manage a portfolio of brands for the agency

Charlie Rutman has joined Horizon Media as a managing partner.  Rutman, who has served as CEO at MPG, president of Carat USA, and most recently ran his own consulting firm, End…

June 3, 2014, 4:10 PM EDT

Horizon Media's Koenigsberg Is New 4A's Chair First media agency exec in role

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving…

May 21, 2014, 5:32 PM EDT

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

April 8, 2014, 6:05 AM EDT

Geico's Talking Pig Runs for Mayor of 'Portlandia' #Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

March 3, 2014, 5:38 PM EST

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

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