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Topic: Honey Maid

Honey Maid's Latest Wholesome Family Features a Disabled Aunt and Her Niece

Newest inclusive Droga5 spot

Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their…

Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family's Story

Another 'wholesome' take

It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores…

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Bank follows the trail Honey Maid blazed a year ago

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples. A year after Droga5 featured a male couple with a…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched

'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce

Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad

The supporters, too

Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began,…

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