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Topic: Honey Maid

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad

Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched

'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce

Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad

The supporters, too

Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began,…

Adweek's Top 5 Commercials of the Week: March 7-14

Strangers kiss, Will Ferrell takes on Robert Redford, and a tribute to dad-kind. Vote for your favorite

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit…

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More

Reclaiming the word 'wholesome'

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing.…

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