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Topic: Honey Maid

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

September 8, 2014, 10:04 AM EDT

Honey Maid Has a Pretty Cool Reply to All the Haters of Its Ultra-Inclusive Ad The supporters, too

Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis. It began,…

April 3, 2014, 8:16 PM EDT

Adweek's Top 5 Commercials of the Week: March 7-14 Strangers kiss, Will Ferrell takes on Robert Redford, and a tribute to dad-kind. Vote for your favorite

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit…

March 14, 2014, 9:10 AM EDT

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More Reclaiming the word 'wholesome'

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing.…

March 10, 2014, 12:57 PM EDT

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