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Topic: Honey Maid

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Google Tested 3 Versions of This Honey Maid Ad to See Which Worked Best Online

How a :15, a :30 and a 2:17 compare in boosting certain metrics

It's a fundamental choice for online video marketers: Should you hit viewers with a quick, memorable pitch that's (hopefully) less skippable? Or should you engage them with longer-form content that's…

Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Droga5's 'Wholesome' campaign goes beyond the nuclear family

Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads. On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step…

Ad of the Day: Honey Maid Skips Romance and Celebrates the Unconditional Love of Families

From adoption to coming out

Even the people who are meant to love Valentine's Day—the coupled-up, mated ones—can't fully bring themselves to enjoy it: Expectations are high, restaurants are twice as expensive, ignoring it feels…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Honey Maid's Latest Wholesome Family Features a Disabled Aunt and Her Niece

Newest inclusive Droga5 spot

Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their…

Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family's Story

Another 'wholesome' take

It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores…

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Bank follows the trail Honey Maid blazed a year ago

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples. A year after Droga5 featured a male couple with a…

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