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Topic: Honda

The Future of Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

October 17, 2013, 2:23 PM EDT

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3 And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

October 3, 2013, 10:34 AM EDT

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

YouTube's 10 Most-Watched Ads in July Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

August 6, 2013, 12:58 PM EDT

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

July 15, 2013, 4:00 PM EDT

Ad of the Day: Honda W+K's captivating new spot puts the brand's 65-year history in a single engineer's hands

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden +…

July 3, 2013, 2:06 PM EDT

How Did Three Incumbent Agencies Hang On to Their Business? Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

June 23, 2013, 10:28 PM EDT

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