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Topic: Honda

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

Bilingual ads bust open the 'box of clichés'

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

Machinima, Honda Fit Team Up for Street Fighter Bonus Round

Hadouken!

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during…

4 Shops Vie for Honda's Digital Account

Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

This Ad Has No Respect for Personal Space, but at Least Honda Does

Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

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