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Topic: Honda

Roth Associates Merges With The Observatory

Combined consultancy will operate in 10 cities

After six years of courting, Roth Associates and The Observatory International are tying the knot. The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory…

Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic?

With an exorcism, of course

It's Halloween, folks. And you know what that means? Time to roll out the "spooky" marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that's getting…

Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day?

Mairead and Kevin's story

Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun? See for yourself in the video below, starring Mairead and Kevin, a young…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

Google Inks Upfront Deal with MediaVest

Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

Ad of the Day: Real or Illusion? Honda CR-V Spot Keeps You Guessing

A view askew from mcgarrybowen

Hey, advertisers … stop blowing my mind! Honda follows Ray-Ban's impressively trippy optical-illusion video with this 60-second European TV spot from mcgarrybowen in London. The spot, called "An Impossible Made Possible,"…

The Future of Auto Marketing Could Be a Little Creepy

Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

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