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Topic: Honda

Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

3 programs merge for one night only

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Revenue chief Lisa Utzschneider on all things digital

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz Age 47 Adweek: What's your first priority in the new role? Lisa Utzschneider: I'd like to focus on our customers…

This Uproxx Series Will Spot Emerging Stars for Honda

10 episodes bring new music to Honda Stage

Honda is continuing its odyssey to find emerging talent for its 16-month-old Honda Stage Music Program. So today it's launching a web series, in partnership with digital studio Woven, to…

Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation

RPA goes back to basics

Those who were disappointed that animator PES wasn't hired for this Ikea spot will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA…

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