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Topic: Honda

Honda Wants You to Stop Using That Damn Pinterest Already Automaker gives pinners $500 to take a break

Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for…

April 18 2012

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19 2012

Serra Honda Man Terminates the Rusty Forces of Evil Superhero of savings returns for new ads

Everyone's favorite corpulent Alabama-based automotive superhero, Serra Honda Man, is back with a new commercial co-starring Serra Honda Girl. Together, they put a rusted hunk of metal in his place—by…

February 21 2012

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13 2012

Ben Stein Is Pissed He Wasn't in Honda's Ferris Bueller Ad Wants a 'top-of-the-line Toyota' as payment

Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had…

February 09 2012

The 5 Best Commercials of Super Bowl XLVI From comedy to drama, our favorite spots from Sunday night

Score another one for the automakers. Given the sheer number of car companies that advertised on Super Bowl XLVI, perhaps it's no surprise that a pair of auto spots finished tops…

February 06 2012

Matthew Broderick: Why I Agreed to Do the Ferris Bueller Ad 'It took a little time' to say yes, he admits

Matthew Broderick has spoken out about his decision to mimic his old Ferris Bueller character for Honda's upcoming Super Bowl commercial, admitting he wasn't sold on the idea at first.…

January 31 2012

Ad of the Day: Honda W+K's new European spot for the Civic dramatizes the spark of inspired ideas

Significant new Honda TV work from Wieden + Kennedy London is typically an anticipated event, and the brand's new "Spark" commercial does not disappoint. The spot, supporting the European launch…

January 31 2012

Bueller? Bueller? The Story Behind Honda's Matthew Broderick Ad Who thought of Ferris, and why no Cameron?

Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As…

January 30 2012

Honda Unveils Ferris Bueller Ad, and It Is Awesome Extended version is full of hidden references to the movie

This is going to be a huge crowd-pleaser on Sunday. After auto blog Jalopnik blew the lid off the teaser ad last Friday, Honda has released its Ferris Bueller spot…

January 30 2012

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