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Topic: Honda

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

Honda Is First to Mock Washington and Lincoln in a Presidents' Day Ad This Year Slow jamming with U.S. icons

Honda gives Abe Lincoln and George Washington the Auto-Tune treatment in this thoroughly anachronistic slow-jam ad for a Presidents' Day sale. I really tried to like this one because of…

February 13, 2013, 10:39 AM EST

Honda Selects Finalists in Ad Review Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

January 15, 2013, 5:00 PM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Honda Crazy families give RPA's latest holiday spots a healthy dose of dysfunction

At least one person in each of these "Happy Honda Days" holiday ads deserves a big lump of coal. George the grouchy father. Steve's smother—sorry, mother—Nancy. Bratty sister Samantha. Lisa's…

November 28, 2012, 2:17 PM EST

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond Will Nissan's nameplate get good marketing mileage?

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…

November 19, 2012, 12:03 AM EST

Honda Fit for Women Is Pink, Dotted With Hearts, and Even Prevents Wrinkles Ladies, what's not to love?

Women, if you have a Bic for Her pen handy, you'll want to jot this down. Over in Japan, Honda is making an adorable little version of its Fit compact…

November 1, 2012, 11:48 AM EDT

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