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Topic: Honda

Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to…

RPA's Office Is as Colorful and Quirky as the Agency's Work

The SoCal shop draws inspiration from its well-designed digs

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016…

The Very First Honda Made for the U.S. Market Is Being Restored by the Guy Born to Do It

Follow the epic job online

Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart (and possibly his beard) for the N600, which was Honda's introduction to the U.S. car market…

Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

3 programs merge for one night only

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely…

Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays

Car becomes a rocket and a submarine

Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

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