Topic: Honda

How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Creating a partnership that 'enhances without disrupting'

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.  Vevo, which…

Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist

Fun follow-up from Canada

Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of…

People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

How it feels to be smitten

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to…

RPA's Office Is as Colorful and Quirky as the Agency's Work

The SoCal shop draws inspiration from its well-designed digs

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, and Intuit—most recently launching a 60-second spot for the 2016…

The Very First Honda Made for the U.S. Market Is Being Restored by the Guy Born to Do It

Follow the epic job online

Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart (and possibly his beard) for the N600, which was Honda's introduction to the U.S. car market…

Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

3 programs merge for one night only

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely…

Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays

Car becomes a rocket and a submarine

Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…