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Topic: Honda

Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

Mcgarrybowen's sequel to award-winning 'Illusions' spot

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends? Honda and mcgarrybowen London have made just…

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Ready to really step on the gas?

Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately…

Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far

Master of the Twitterverse

One of the universe's greatest villians has conquered the Twitter feed of one the world's most recognized automotive brands. Yes, it appears that Skeletor, the nemesis of He-Man (both of '80s…

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Yes, it's a single take

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori…

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

Here’s Why Automakers Are Ahead of the Game in Digital

Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing

Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

Honda Hires a New Agency for Digital Marketing

Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

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