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Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

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