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Salesforce Buys ExactTarget for $2.5 Billion
CEO says acquisition is 'most important ever'
Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…
Faces of Advertising Week
Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio
As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…
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