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Topic: Home Depot

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

Which Big Brands Are Courting the Maker Movement, and Why From Levi’s to Home Depot

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War…

March 17, 2014, 6:11 AM EDT

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

5 Epic Branded Twitter #Fails of 2013 Commemorating the terrible tweets

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs…

December 26, 2013, 6:44 AM EST

Home Depot Teams With Uber to Deliver Christmas Trees Mobile app has a trio of yuletide efforts in the offing

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and…

December 4, 2013, 11:35 AM EST

Exactly What Tool Is Craftsman’s Handsome Model Selling? A tale of two ads, generations apart

The business of building a brand name suffers no shortage of hard lessons. Here’s one of the harder ones: Even if your name has been famous for generations, never assume…

November 7, 2013, 8:40 AM EST

ESPN Urges Football Fans to 'Get Up' for College GameDay New campaign with 72andSunny

Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and…

August 26, 2013, 10:02 AM EDT

Salesforce Buys ExactTarget for $2.5 Billion CEO says acquisition is 'most important ever'

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

June 4, 2013, 11:54 AM EDT

Faces of Advertising Week Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio

As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…

October 8, 2012, 12:02 AM EDT

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