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Topic: Hollywood

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

TV’s Royal Couple Lives On Thanks to Brand Endorsements

Lucy and Desi are still with us in ads

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

Variety Nixes Daily Edition, Overhauls Weekly Mag

Plus: new editorial leadership and revamped website

Just a few months after being sold to Deadline.com owner Jay Penske, Variety is making some big changes. Beginning on March 18, the 108-year-old Hollywood trade publication will no longer…

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

Hollywood.com Plans Overhaul

Despite competition, new content exec sees hole in market

There's no shortage of celebrity news on the Web, but Michelle Lee, Hollywood.com's new senior vice president of content and editorial director, said she plans to go after a hole…

Fox's Napolean Dynamite from 20th Century Fox

Game of Shows: How Did the Studios Do in the Upfront?

The studios and their network siblings are tighter than ever. But is it good for business?

For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted…

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