holidays research | Adweek
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Topic: holidays research

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Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

November 21, 2013, 11:28 AM EST

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