Topic: Holding Company

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Interpublic's CEO Stands to Get $42 Million if the Holding Company Changes Hands

Michael Roth earned $13 million in 2014

Interpublic chief Michael Roth stands to gain nearly $42 million should there be a change in control at the holding company, according to the company's newly released annual meeting proxy…

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

Once Again, Publicis Groupe Extends Maurice Lévy's Term

Holding company also names a new chief for Saatchi

Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global chief…

In Pitch, Project Gets a Shop That Works on Big Brands

Clients include Burger King, Pepsi

In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands. Pitch's largest account is Burger King, for which it creates…

Elliott Management Takes Significant Stake in IPG

Hedge fund now owns 6.7 percent of common shares

Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months…

Havas Adds Crowdsourcing With Victors & Spoils

Acquires majority stake

Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon…

Top 10 Earners in Advertising

Along with share prices and revenue, the Big Four honchos saw their total pay rise

No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices…

Holding Companies' Ad Trading Desks Delivering Mixed Results

Goal of offering better pricing remains elusive

The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results. In theory, by…

IPG Reports $48 Million Loss in Q1

Down from bigger slide last year

Interpublic Group reduced its net loss in the first quarter compared to the same quarter last year, in part due to double-digit revenue growth. The loss amounted to $48.1 million or…