Topic: The Hobbit
Type
Microsoft Tries for Better Cinema Ads
Strikes branded-entertainment deal with National CineMedia
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…
Air New Zealand Travels to Middle-earth With In-Flight Safety Video
Peter Jackson makes cameo in 'Hobbit' tie-in
Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…
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