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Topic: H&M

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Katy Perry Is a Nutcracker, a Fairy Godmother and More in H&M's Loony Holiday Extravaganza

A whole season packed into two minutes

H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry.  The pop star and walking acid flashback anchors a new two-minute commercial for the clothing chain,…

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules

Forsman & Bodenfors champions sustainable fashion

Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

3 Ways Prestige Beauty Brands Can Preserve Their Allure in the Digital Age

It's all about balancing style with substance

Beauty is hope. It's about our dreams and aspirations. Yet, as with everything, digital has made reality creep up on it big time. Where beauty brands, especially prestige ones, once…

Which Big Brands Have the Most Twitter Followers in Common?

Only 1% of users follow 4 or more companies, so crossover is rare

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands. Here is a…

David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

James Corden helps spoof H&M

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it…

Gender Equality Campaign Erases Women From Billboards and Print Ads

Clinton Foundation teams with brands

Despite a longstanding effort to get women's rights on par with men's, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent…

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

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