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Topic: H&M

Gender Equality Campaign Erases Women From Billboards and Print Ads

Clinton Foundation teams with brands

Despite a longstanding effort to get women's rights on par with men's, women hold 58 percent fewer executive positions than men in Italy. And in Croatia and Argentina, 42 percent…

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

Why Lilly Pulitzer for Target Is Going Where No Capsule Collection Has Gone Before

Old-money label meets big-box retail

Fashion mavens who were miffed over the announcement that Lilly Pulitzer would be selling a collection at Target made nearly as much news as the announcement itself. In case you missed…

The Rise and Fall of the World's Most Hated Clothing Brand

From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video]

As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video]

Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

5 Sports Superstars Who Are Mega Marketers

Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week

'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

Infographic: Budweiser Wins the Hashtag Super Bowl

Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

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