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Topic: H&M

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion Relaunch targets the SoulCycle-Instagram generation

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan Age 38 You've increased the amount of fashion editorial in Self, and especially high-end fashion. Are you concerned about the…

February 10, 2015, 12:00 AM EST

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads? For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

January 30, 2015, 10:05 AM EST

Why Lilly Pulitzer for Target Is Going Where No Capsule Collection Has Gone Before Old-money label meets big-box retail

Fashion mavens who were miffed over the announcement that Lilly Pulitzer would be selling a collection at Target made nearly as much news as the announcement itself. In case you missed…

January 19, 2015, 8:00 AM EST

The Rise and Fall of the World's Most Hated Clothing Brand From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

November 2, 2014, 11:02 PM EST

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

October 22, 2014, 11:09 AM EDT

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video] Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

October 9, 2014, 5:00 PM EDT

5 Sports Superstars Who Are Mega Marketers Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

September 9, 2014, 8:35 AM EDT

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week 'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

February 11, 2014, 10:03 AM EST

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3, 2014, 12:04 PM EST

The Second Screen Super Bowl Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…

January 31, 2014, 2:54 PM EST

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