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Topic: History Channel

Several Major Brands Are Already Investing In YouTube's Next Challenger

Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

H2, History’s Sister Network, Is Doubling Down on New Shows

Having lots of success in counterprogramming

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that…

The Best-Perceived Brands of 2013

Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

Power Tools Brand Tries to Nail Down Target Audience With History's Counting Cars

Launching multifaceted campaign in partnership with Lowe's

Positec, a manufacturer whose Rockwell power tool line has long depended on infomercials to drive business, is moving into a more prime-time TV slot via a partnership with Lowe’s and…

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Also, the one celebrity he’d love to work with

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution…

Nancy Dubuc Gets Upped to President of Entertainment and Media at A+E Networks

Exec just keeps on climbing

Nancy Dubuc, widely credited with reviving A+E Networks' History network and now in the process of doing the same for Lifetime, has been promoted to president of entertainment and media…

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