Advertisement

Topic: History

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

History Channel Heads West With New Texas Series, Shot in Classic CinemaScope

Starring Bill Paxton, miniseries will even debut in theaters

Following the success of Hatfields & McCoys, History has another Western miniseries premiering on Memorial Day, this time focusing on the Texas Revolution and rise of the Texas Rangers. "Everyone knows the…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

Adrien Brody Has No Time for Your Facebook Friend Request

Eschews social media in favor of making music

Specs Who Adrien Brody Age 41 Accomplishments Stars as Harry Houdini in History’s two-part biopic, Houdini (airs Sept. 1 and 2 at 9 p.m.); winner of the Academy Award for Best Actor in The…

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

Phil Robertson Flap Stings A&E

Demo drops 22 percent following Duck Dynasty star’s suspension

While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its…

Bio to Rebrand as FYI, a 'Contemporary Lifestyle' Network

New channel will launch summer 2014

A+E Networks this summer is rebranding its Bio channel as FYI, a network “defined by the world we live in today,” according to incoming president Jana Bennett. Presumably this is distinct…

Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers

Total viewers come in at 9.8 million across three networks

The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership…

A+E Finishes Upfront Sales With Volume Up 12-13%

Cable group sees high returns on Duck's unlimited ratings

It was a good year for ducks. The A+E Networks group saw plenty to quack about even without its signature nonfiction programming. Strong ratings for scripted miniseries and events like Vikings,…

Advertisement