Topic: History
A+E Networks’ Wednesday night upfront presentation at Lincoln Center featured ad sales president Mel Berning in an aggressive mode, taking on broadcasters for “throwing over $1 billion dollars up for…
History Channel revitalizer Nancy Dubuc continues her ascent up the food chain at A+E Networks, this time to the presidency of the group. She will be both president and CEO,…
Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers. Per Nielsen live-plus-same-day…
If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of…
The Easter Sunday finale of History's The Bible pulled off quite a miracle. It was the first cable show to beat The Walking Dead (which had its season finale last…
When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…
History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…
The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…
NBCUniversal will collect $3.03 billion in exchange for its minority stake in A+E Networks. In a filing with the Securities Exchange Commission, NBCU parent company Comcast Corp. reported that it will…
Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly.…
