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Topic: History

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar 63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

September 11, 2014, 8:41 AM EDT

Adrien Brody Has No Time for Your Facebook Friend Request Eschews social media in favor of making music

Specs Who Adrien Brody Age 41 Accomplishments Stars as Harry Houdini in History’s two-part biopic, Houdini (airs Sept. 1 and 2 at 9 p.m.); winner of the Academy Award for Best Actor in The…

August 27, 2014, 8:53 PM EDT

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30, 2014, 9:56 PM EDT

5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

Phil Robertson Flap Stings A&E Demo drops 22 percent following Duck Dynasty star’s suspension

While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its…

December 26, 2013, 4:26 PM EST

Bio to Rebrand as FYI, a 'Contemporary Lifestyle' Network New channel will launch summer 2014

A+E Networks this summer is rebranding its Bio channel as FYI, a network “defined by the world we live in today,” according to incoming president Jana Bennett. Presumably this is distinct…

December 11, 2013, 2:24 PM EST

Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers Total viewers come in at 9.8 million across three networks

The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership…

December 9, 2013, 3:45 PM EST

A+E Finishes Upfront Sales With Volume Up 12-13% Cable group sees high returns on Duck's unlimited ratings

It was a good year for ducks. The A+E Networks group saw plenty to quack about even without its signature nonfiction programming. Strong ratings for scripted miniseries and events like Vikings,…

July 31, 2013, 10:03 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

A&E Head Robert DeBitetto to Change Gears, Will Run New Unit A+E Studios Networks to be run by evps under honcho Nancy Dubuc

The org chart at A+E Networks will finally start making sense: Robert DeBitetto, president and gm of A&E for the past decade, will leave his position as head of the…

June 3, 2013, 5:01 PM EDT

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