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Topic: History

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30, 2014, 9:56 PM EDT

5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

Phil Robertson Flap Stings A&E Demo drops 22 percent following Duck Dynasty star’s suspension

While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its…

December 26, 2013, 4:26 PM EST

Bio to Rebrand as FYI, a 'Contemporary Lifestyle' Network New channel will launch summer 2014

A+E Networks this summer is rebranding its Bio channel as FYI, a network “defined by the world we live in today,” according to incoming president Jana Bennett. Presumably this is distinct…

December 11, 2013, 2:24 PM EST

Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers Total viewers come in at 9.8 million across three networks

The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership…

December 9, 2013, 3:45 PM EST

A+E Finishes Upfront Sales With Volume Up 12-13% Cable group sees high returns on Duck's unlimited ratings

It was a good year for ducks. The A+E Networks group saw plenty to quack about even without its signature nonfiction programming. Strong ratings for scripted miniseries and events like Vikings,…

July 31, 2013, 10:03 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

A&E Head Robert DeBitetto to Change Gears, Will Run New Unit A+E Studios Networks to be run by evps under honcho Nancy Dubuc

The org chart at A+E Networks will finally start making sense: Robert DeBitetto, president and gm of A&E for the past decade, will leave his position as head of the…

June 3, 2013, 5:01 PM EDT

A+E Networks Unveil Houdini, Sons of Liberty, Devious Maids at Upfront Mel Berning targets clients who are ‘tired of paying a failure tax’

A+E Networks’ Wednesday night upfront presentation at Lincoln Center featured ad sales president Mel Berning in an aggressive mode, taking on broadcasters for “throwing over $1 billion dollars up for…

May 8, 2013, 6:04 PM EDT

Nancy Dubuc Promoted to President, CEO of A+E Networks; Abbe Raven Will Be Chairman Second promotion for Dubuc in less than a year

History Channel revitalizer Nancy Dubuc continues her ascent up the food chain at A+E Networks, this time to the presidency of the group. She will be both president and CEO,…

April 22, 2013, 4:06 PM EDT

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