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Topic: Hispanic

Multicultural Marketing Requires a Whole-Market Approach Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

July 1, 2014, 6:35 AM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

Pork Board Hires a Multicultural Shop República prevails in a review

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and…

February 13, 2014, 11:21 AM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

Rica Is a New Online Lifestyle Magazine Targeting Wealthy Latinas Will luxury advertisers get on board?

Ten years ago, when journalist Alisa Valdes published her first book, The Dirty Girls Social Club, she couldn’t find any novels that spoke to women like her—well-educated and well-heeled Latinas.…

October 13, 2013, 11:03 PM EDT

Emilio Romano to Leave NBCUniversal Telemundo Media president is gone effective immediately

Joe Uva, NBCU's chairman of Hispanic enterprises and content, told staff this morning that Emilio Romano will be leaving the group, where he headed Spanish-language broadcaster Telemundo and cable network…

October 4, 2013, 12:50 PM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

This Agency Specializes in the Hispanic Marketplace República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

July 25, 2013, 9:50 AM EDT

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

June 25, 2013, 10:39 AM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

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