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Topic: Hispanic media

How CafeMom Plans to Cater to Millennial Latinas

Big backing for mobile-first site Vivala

CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women. The user-generated platform will be run by editor in chief Zuania Capó,…

Lessons From the Election—Hispanic Market Edition

Spending on digital + ignoring Latinos = wasted dollars

Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…

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