Advertisement

Topic: Hispanic marketing

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

72andSunny takes spicy to the next level

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles,…

Arnold Starts Hispanic Marketing Practice

Makes it part of the agency rather than a separate unit

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural practice are…

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

Bilingual ads bust open the 'box of clichés'

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

Hey Marketers, Latina Moms Aren't as Conservative as You Think

New research from The Mom Complex reveals more outgoing traits

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all…

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision

Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

CNET Is Targeting the Tech-Hungry Latino Market With a New Site

Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

República Expands Leadership Ranks

Adds client service, new business chiefs

Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development. Lisette Hoyo becomes evp of client services and Carlos Guzman,…

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids

Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

Advertisement