Hispanic marketing | Adweek Hispanic marketing | Adweek
Advertisement

Topic: Hispanic marketing

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials Bilingual ads bust open the 'box of clichés'

Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying…

July 18, 2014, 9:23 AM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

Hey Marketers, Latina Moms Aren't as Conservative as You Think New research from The Mom Complex reveals more outgoing traits

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all…

October 11, 2013, 11:49 AM EDT

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

September 18, 2013, 8:33 AM EDT

CNET Is Targeting the Tech-Hungry Latino Market With a New Site Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

September 9, 2013, 12:00 AM EDT

República Expands Leadership Ranks Adds client service, new business chiefs

Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development. Lisette Hoyo becomes evp of client services and Carlos Guzman,…

August 2, 2013, 3:26 PM EDT

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

May 7, 2013, 2:34 PM EDT

Mobile Content Providers Targeting Tech-Savvy Hispanics Demo growth and impact front and center at Univision NewFront

Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units…

May 2, 2013, 11:38 AM EDT

Ad World Desires Multicultural Tech Talent Firms fight for best digital recruits, say Advertising Week attendees

A common theme among Advertising Week IX goers this week has been the heightened scramble for talent that combines tech and creative savviness, as brands, agencies and other marketing firms…

October 4, 2012, 1:24 PM EDT

Advertisement