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Topic: Hispanic Issue

Information Diet: Dominik García-Lorido

The 'Magic City' star has severed ties to Twitter and Facebook

Specs Age 28 Accomplishments  Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, in films…

Portrait: The Vidal Partnership

A multicultural independent whose entrepreneurial drive works for marketers across communications disciplines.

Specs Who (l.to r.) Gustavo Lauria, managing partner, chief creative officer; Alberto Ferrer, managing partner, marketing and operations; Marco Vega, managing partner, brand management; Brian Anderson, evp. digital experience; Antonio Ruiz,…

Perspective: Fast-Food Nation

Frank Martinez is the face of the future

In 1969, the Apollo 11 astronauts walked on the moon, the Woodstock Festival rocked upstate New York and your average McDonald’s customer looked a lot like young Jimmy, here. (For…

Data Points: Tech Set

Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics

Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled…

The Spot: Dairy Queen

Salma Hayek stars in a new bilingual 'Got milk?' campaign that covers its demographic bases while transcending them

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet. Deutsch felt…

'Cosmo Latina' Takes Aim At Bicultural Readers

English-language mag nixes family-friendly approach

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And…

Univision's Strategic Shift

Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

TV Bebé Boom

Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some…

Social Media Breaks Down Barriers for Shoppers

Recent OMD Latino survey shows large numbers of latinos use social media and voice their opinions

Add social media to the growing list of ways Hispanic consumers wield their power. A just-released study from OMD Latino, Mi Comunidad, found that 90 percent of online Hispanics use social…

Marketers: A Demo Awaits You

No group loves mobile or social media more than Hispanics—so where are the brands?

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex…

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