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Topic: hip-hop

Type
Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing Pop star releases record at midnight on Friday

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and…

December 13, 2013, 12:24 PM EST

Portrait: Translation Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

October 10, 2012, 6:41 AM EDT

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