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Topic: Hillshire Brands

Mindshare Wins Media Agency of Record Duties for Tyson Foods' Marquee Brands

Including Jimmy Dean and Hillshire Farm

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts…

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase…

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