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Topic: Hill Holliday

TripAdvisor Launches Another Creative Review [Updated] Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

February 7, 2014, 1:12 PM EST

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

January 30, 2014, 12:43 PM EST

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Liberty Mutual Heads to Havas Worldwide, Optimedia Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

December 18, 2013, 12:33 PM EST

Lance Jensen Talks Cadillac and Where It's Taking American Luxury Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

December 10, 2013, 7:28 AM EST

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

December 10, 2013, 6:00 AM EST

Agencies Must Keep Talent Fulfilled and Engaged Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

November 18, 2013, 10:17 PM EST

John Hancock Launches a Review Hill Holliday is the longtime incumbent

John Hancock, a signature financial services client at Hill Holliday for the past 29 years, is reviewing its creative and media business, sources said. Hancock spent nearly $23 million in measured…

November 12, 2013, 4:14 PM EST

Beautiful Foreign Women Talk a Whole Lot of Crap in Amusingly Deceptive Candy Ads Hill Holliday translates

The sound of beautiful women speaking seductively in foreign tongues—oh, how the young male American ignoramus loves that. He finds it all but impossible to resist such charms, even if…

October 31, 2013, 2:01 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

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