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Topic: Hill Holliday

As Companies Evolve, Women Will Lead the Way Creating a more open, empathetic and driven workplace

I believe we’re reaching an inflection point when it comes to corporate diversity in this country, and specifically women’s equity at the top.   Illustration: Denis Carrier Today, companies are moving from an…

March 30, 2014, 8:47 PM EDT

3 Agencies Jockey for Cigna's Ad Account HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

March 28, 2014, 12:10 PM EDT

BBDO N.Y. Launches Lowe's Daytona 500 Work Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

February 21, 2014, 12:58 PM EST

TripAdvisor Launches Another Creative Review [Updated] Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

February 7, 2014, 1:12 PM EST

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

January 30, 2014, 12:43 PM EST

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Liberty Mutual Heads to Havas Worldwide, Optimedia Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

December 18, 2013, 12:33 PM EST

Lance Jensen Talks Cadillac and Where It's Taking American Luxury Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

December 10, 2013, 7:28 AM EST

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

December 10, 2013, 6:00 AM EST

Agencies Must Keep Talent Fulfilled and Engaged Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

November 18, 2013, 10:17 PM EST

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