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Topic: Hill Holliday

Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Shift follows a review of roster shops

Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

How More Tech Players Are Building Platforms to Cure Creative Headaches

Collaborative software space heats up

If you've recently worked on a creative project with multiple people, you know how fragmented the virtual conversation can get with email threads, Google Docs, Dropbox uploads and downloads, IM…

Why Marketers Say Facebook's New Emoji Reaction Buttons Are 'Long Overdue'

Brand players and agency execs weigh in

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than "like." The new possibilities—which appear alongside the…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

Why Hill Holliday Spun Off Its Media Operations as Trilia

Cindy Stockwell keeps it real in a social world

Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday Twitter @CindyMStockwell Age 51 Adweek: Can you explain the Trilia name? Cindy Stockwell: Trilia is a…

What Digital Creatives Keep on Their Desks: Poop Emojis, Alien Sculptures and Axes

From inspiring to just weird stuff

If there's one thing agencies are known for, it's a quirky work environment that's a far cry from typical corporate offices—including some seriously creative decor.  Adweek snooped around a handful of…

Fans Win in This Dunkin' Donuts Contest When MLB Teams Score a Lot of Runs

Twitter, Snapchat swing into play

Fans can step up to the plate for a chance to win prizes every Tuesday during Major League Baseball's regular season thanks to an online contest developed by Hill Holliday…

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

You Need to Speak Emoji to Understand This Anti-Drug Campaign

Partnership talks to high schoolers in their language

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership…

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