Topic: Hill Holliday

TD Ameritrade's CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

After a Decade, Dunkin' Donuts Is Evolving Its 'America Runs On Dunkin' Campaign

With new brand platform from Hill Holliday

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all. The new work, from Hill…

At Ad Agencies, the Concierge Will Now Shine Your Shoes and Cook Your Dinner

So you never have to leave the office

At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that…

Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Shift follows a review of roster shops

Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

How More Tech Players Are Building Platforms to Cure Creative Headaches

Collaborative software space heats up

If you've recently worked on a creative project with multiple people, you know how fragmented the virtual conversation can get with email threads, Google Docs, Dropbox uploads and downloads, IM…

Why Marketers Say Facebook's New Emoji Reaction Buttons Are 'Long Overdue'

Brand players and agency execs weigh in

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than "like." The new possibilities—which appear alongside the…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

Why Hill Holliday Spun Off Its Media Operations as Trilia

Cindy Stockwell keeps it real in a social world

Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday Twitter @CindyMStockwell Age 51 Adweek: Can you explain the Trilia name? Cindy Stockwell: Trilia is a…