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Topic: Hill Holliday

TD Ameritrade's CMO Built a New Brand Image Based on Confidence and Convenience

Adweek’s 2016 Brand Genius winner for financial services

Three years ago, when Denise Karkos was named CMO at TD Ameritrade, she had her work cut out for her. Her task: make the stodgy and often-character-free financial services industry…

Dunkin' Donuts Offers Up Some Special Views in VR Videos Created With Discovery

Solitary morning workers, fueled by coffee

"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

After a Decade, Dunkin' Donuts Is Evolving Its 'America Runs On Dunkin' Campaign

With new brand platform from Hill Holliday

It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all. The new work, from Hill…

At Ad Agencies, the Concierge Will Now Shine Your Shoes and Cook Your Dinner

So you never have to leave the office

At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that…

Delicates and Regulars Do Battle in LG's Fun, Theatrical Campaign for a Twin Washer

Strong craft, from TV to a big Times Square event

Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates…

Bank of America Chooses Hill Holliday to Handle Its Consumer Advertising

Shift follows a review of roster shops

Interpublic's Hill Holliday has substantially increased its mandate from Bank of America, adding the client's consumer advertising assignment following a review of roster agencies, according to sources close to the…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Bank of America Salutes the World's Most Inspiring Powerlifter in Compelling New Ad

Hill Holliday spot supports the Special Olympics

Are you strong? Manimal strong? Powerlifter Chevi Peters, aka "Manimal," stars in this literally uplifting spot by Hill Holliday, part of a year-long, multichannel Bank of America campaign around the Special…

Facetime: Fall’s Most Fashionable Media Stars Enjoy the Season

Anna Wintour, Maria Rodale, Elizabeth Holmes, Orlando Jones and more

Conde Nast, Hearst and Rodale hosted fetes for its publications; Kat Gordon brought the 3 Percent conference to New York; and Theranos’ CEO Elizabeth Holmes spoke at the Fortune Global…

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