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Topic: Hill Holliday

Merrell Thrills and Frightens People With a Crazy Oculus Rift Mountainside Hike First 'walk around' commercial VR experience

You know you've designed a good Oculus Rift virtual reality experience when people emerge from it squealing in delight and with their knees trembling. Hiking boot brand Merrell did one such…

February 6, 2015, 3:16 PM EST

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated] Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

November 10, 2014, 12:02 AM EST

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing (RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

September 29, 2014, 12:08 AM EDT

Lisa Sherman Is the New CEO of The Ad Council Succeeds Peggy Conlon, who is retiring after 15 years in the role

The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. 3,…

September 23, 2014, 10:53 AM EDT

IPG Kills Rogue Unit Dedicated to Cadillac Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

September 9, 2014, 10:54 AM EDT

LG Asked for 'Mom Confessions,' and Moms Delivered From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While…

August 29, 2014, 1:10 PM EDT

McCann Erickson Is Cigna's New Lead Creative Agency OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

June 11, 2014, 9:18 AM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign Entertainingly cynical appliance spots from Hill Holliday

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from…

May 29, 2014, 11:24 AM EDT

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