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Topic: Hill Holliday

Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

You Need to Speak Emoji to Understand This Anti-Drug Campaign

Partnership talks to high schoolers in their language

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap

A call to action: Go disrupt

One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the…

This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?

Please swipe right for Jude Senese

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren't going that well in Boston—though not for lack of…

Merrell Thrills and Frightens People With a Crazy Oculus Rift Mountainside Hike

First 'walk around' commercial VR experience

You know you've designed a good Oculus Rift virtual reality experience when people emerge from it squealing in delight and with their knees trembling. Hiking boot brand Merrell did one such…

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

Is Vine's Loop Counter Useful or 'Weird' Marketing Math?

Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing

(RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

Lisa Sherman Is the New CEO of The Ad Council

Succeeds Peggy Conlon, who is retiring after 15 years in the role

The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. 3,…

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