Topic: Highlight

5 Things We Learned at SXSW

Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

GroupMe Joins Foursquare in Skipping SXSW

No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

SXSW Expects 28K Attendees This Year—With or Without a 'Highlight'

Interactive festival gets bigger and noisier

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more…

Social Discovery Apps Strike Out at SXSW

Why there wasn't a breakout app at this year's SXSW

An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype…