High Touch vs. Programmatic | Adweek
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Topic: High Touch vs. Programmatic

Type
Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

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