High Touch vs. Programmatic | Adweek High Touch vs. Programmatic | Adweek
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Topic: High Touch vs. Programmatic

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

The Programmatic Revolution Will Be Televised Turn among data ad tech firms pushing adoption

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using…

May 8, 2014, 6:00 AM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

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