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Topic: HGTV

HGTV and Food Network's New Amazon TV Apps Let You Shop With Your Remote

Couch-potato commerce

Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa. HGTV and Food Network today…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

Why TD Bank Is 'Rolling' Across the East Coast Giving Home Renovation Tips

Campaign with iCrossing and Hearst includes a 40-city tour

The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD Rolling…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

It Turns Out Shopping-Center Santas Actually Do Bring People in the Door

The economics of the man in the red velvet suit

As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the…

Scripps Launches TV Everywhere, Complete With Targeted Advertising

HGTV, Food Network now livestreaming

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato…

How Good Morning America's Lara Spencer Became a Flea Market Maven

Co-host and author has mastered second-hand chic

Good Morning America co-host Lara Spencer credits her mother with influencing her penchant for unearthing decorating treasures. "I have been yard sale-ing and hunting for treasures since I was a…

Could House Hunters Be HGTV’s Gateway Drug?

After 16 years, it's driving the network to record ratings

Usually by the time a TV franchise hits its 16th year, it has begun running on fumes. But not HGTV's House Hunters, which is going stronger than ever, with the…

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

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