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Topic: HGTV

Could House Hunters Be HGTV’s Gateway Drug?

After 16 years, it's driving the network to record ratings

Usually by the time a TV franchise hits its 16th year, it has begun running on fumes. But not HGTV's House Hunters, which is going stronger than ever, with the…

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

How Glass With Chicken Wire Became Trendy

The story behind a pricey light’s former life

If you’ve spent any time trying to spruce up your home lately, you might have noticed something interesting. The practice of repurposing old industrial products has become a full-on part…

A+E Nets' New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps

FYI will also use homegrown talent

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos,…

Scripps Pitches Web Shows With Vanilla Ice and Rev Run

Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Brian Boitano Stands Strong in Sochi for Gay Rights

He prefers watching the Olympics on TV

Specs Who Brian Boitano Age 50 Accomplishments Olympic gold medal-winning skater; member of the U.S. delegation to the 2014 Sochi Winter Olympics; host of Brian Boitano’s Italian Adventure on the Cooking Channel and…

Hearst Is Staking Its Future on an Editor Turned CEO

After a record $10 billion year

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories,…

The Cooking Channel Finds Traction in the Marketplace

Presentation is everything

During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven. And owner…

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