Topic: Hewlett-packard
For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads…
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…
In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have…
Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of…
Securing the supply chain for electronics just got trickier. A new U.S. law is compelling companies to prove tantalum, tin, tungsten, and gold used in their products comes from conflict-free…
