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Topic: Hewlett Packard

Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season

USA finds 'authentic' partners for anti-brand phenom

USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers…

SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will…

This Startup Agency Counts Michelle Obama Among Its Clients

Catch New York rapidly grows from 6 employees to 35

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad…

CEOs Add Creative to Their Mandates

As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

Can Personalized Ads Save Magazines?

'Popular Mechanics,' HP offer case study

Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to…

HP Resurrects the TouchPad for 'One Last Run'

Consumers went crazy for the discounted tablet

Hewlett Packard is cashing in on the renewed popularity of its recently abandoned TouchPad. Following HP’s announcement earlier this month that it would no longer produce the tablet, which led to…

Shoppers Scramble for Discounted HP TouchPads

$99 tablets sold out over the weekend

Following Hewlett-Packard’s announcement last week that it’s ditching its tablet and smartphone efforts, sales of the company’s TouchPad have gone through the roof—thanks to a massively discounted price tag. In order…

Ad of the Day: HP TouchPad

Russell Brand peddles robot butlers

Meet Russell Brand’s “robot butler.” That’s what the comedian, actor, singer — and now pitchman for HP tablets — calls his TouchPad gadget in this new spot from Goodby Silverstein…

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