Topic: Hewlett Packard

This Startup Agency Counts Michelle Obama Among Its Clients Catch New York rapidly grows from 6 employees to 35

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad…

March 26, 2014, 10:09 PM EDT

CEOs Add Creative to Their Mandates As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

May 28, 2012, 5:36 AM EDT

Can Personalized Ads Save Magazines? 'Popular Mechanics,' HP offer case study

Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to…

December 15, 2011, 7:52 AM EST

HP Resurrects the TouchPad for 'One Last Run' Consumers went crazy for the discounted tablet

Hewlett Packard is cashing in on the renewed popularity of its recently abandoned TouchPad. Following HP’s announcement earlier this month that it would no longer produce the tablet, which led to…

August 31, 2011, 11:22 AM EDT

Shoppers Scramble for Discounted HP TouchPads $99 tablets sold out over the weekend

Following Hewlett-Packard’s announcement last week that it’s ditching its tablet and smartphone efforts, sales of the company’s TouchPad have gone through the roof—thanks to a massively discounted price tag. In order…

August 22, 2011, 10:36 AM EDT

Ad of the Day: HP TouchPad Russell Brand peddles robot butlers

Meet Russell Brand’s “robot butler.” That’s what the comedian, actor, singer — and now pitchman for HP tablets — calls his TouchPad gadget in this new spot from Goodby Silverstein…

July 8, 2011, 2:26 PM EDT