Topic: Hewlett-packard
For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads…
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…
In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have…
Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of…
Securing the supply chain for electronics just got trickier. A new U.S. law is compelling companies to prove tantalum, tin, tungsten, and gold used in their products comes from conflict-free…
Hewlett-Packard has come out with this well-crafted and surprisingly scenic new spot for its Web-connected printers, which have gotten so powerful, they can make a baby haul ass across the…
Most laptops are made on assembly lines in China. Not the new HP Envy, which is apparently crafted in small batches at the futuristic lab of Dr. Dre, as…
Let's hope Hewlett-Packard has the PR-crisis book handy. The video above, which is making the rounds online, shows that HP facial-tracking software has a very unfortunate bug: it doesn't seem…
Few social-media marketing ideas are as hackneyed as inviting people to upload their own commercials. But it seems like a good fit for Hewlett-Packard with the new "You on You"…
Perhaps if Kevin Garnett had paid more attention to what was happening on the court and spent less time daydreaming about the functionality of his Hewlett-Packard notebook, the Boston Celtics…
