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Topic: Hewlett-packard

TaylorMade's Live Product Video Seems Teed Up for Social Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

May 14, 2014, 6:01 AM EDT

This New York Anti-Agency Helps Clients Like HP Do Good in the World Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

April 23, 2014, 9:52 PM EDT

Hewlett-Packard Confirms Agency Selection Taps roster shop after looking outside

For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads…

May 14, 2012, 5:35 PM EDT

Four Agencies Advance in Global HP Review Decision due after next round of meetings

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…

April 3, 2012, 2:31 PM EDT

5 Shops Reach Finals in Global HP Review Most have ties to HP marketing exec Keshin

In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have…

February 23, 2012, 7:12 PM EST

Business Is Slow for PC Makers Analysts say that the rise of tablets is partly to blame

Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of…

May 18, 2011, 9:36 AM EDT

IT Firms Seek Conflict-Free Tantalum U.S. legislation says it's time for show-and-tell

Securing the supply chain for electronics just got trickier. A new U.S. law is compelling companies to prove tantalum, tin, tungsten, and gold used in their products comes from conflict-free…

April 27, 2011, 4:26 AM EDT

HP can turn babies into human cannonballs

Hewlett-Packard has come out with this well-crafted and surprisingly scenic new spot for its Web-connected printers, which have gotten so powerful, they can make a baby haul ass across the…

October 21, 2010, 9:34 AM EDT

Mad scientist Dr. Dre whips up HP laptops

Most laptops are made on assembly lines in China. Not the new HP Envy, which is apparently crafted in small batches at the futuristic lab of Dr. Dre, as…

July 22, 2010, 9:02 AM EDT

Do HP webcams not recognize black faces?

Let's hope Hewlett-Packard has the PR-crisis book handy. The video above, which is making the rounds online, shows that HP facial-tracking software has a very unfortunate bug: it doesn't seem…

December 21, 2009, 2:04 PM EST