Topic: Hershey's

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

Hershey's New Logo Is a Buzzkill Online

Company soldiers on with rebranding efforts

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an…

Brands Are Lining Up to Reach Locket’s 150,000 Users

Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

UM Wins Hershey's Global Media

OMD was incumbent

The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD. In July, when Hershey's…

Arnold N.Y. President Resigns

Lynn Power ran office since 2008

Lynn Power, an Arnold veteran who has run the New York office as president for the past five years, has resigned and will leave late this summer, the Havas agency…

Hershey's Mulls Consultants for Media Review

Invites incumbents, including OMD in U.S., to participate

Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…