Hershey's | Adweek Hershey's | Adweek
Advertisement

Topic: Hershey's

Type
Hershey's New Logo Is a Buzzkill Online Company soldiers on with rebranding efforts

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an…

September 2, 2014, 4:29 PM EDT

Brands Are Lining Up to Reach Locket’s 150,000 Users Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And…

September 29, 2013, 10:23 PM EDT

UM Wins Hershey's Global Media OMD was incumbent

The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD. In July, when Hershey's…

August 26, 2013, 9:39 AM EDT

Arnold N.Y. President Resigns Lynn Power ran office since 2008

Lynn Power, an Arnold veteran who has run the New York office as president for the past five years, has resigned and will leave late this summer, the Havas agency…

June 26, 2013, 10:20 AM EDT

Hershey's Mulls Consultants for Media Review Invites incumbents, including OMD in U.S., to participate

Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…

December 21, 2012, 11:55 AM EST

Advertisement