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Topic: Hershey's

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

The 10 Most Compelling Rio Olympics Ads, According to Facial-Tracking Technology

Hershey's wins gold with Simone Biles

The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes of making their…

Innovative College Vending Machines Will Feature a Digital Ad Network

Vengo Labs will reach 45 campuses this fall

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital…

How Millennials Can Get Ahead at Work: Bring Ice Breakers and a Unicorn to Meetings

The ultimate metaphor for fresh breath

Ice Breakers breath mints are actually unicorns that will help millennials squeeze extra perks out of job negotiations, according to a new campaign by Crispin Porter + Boguksy for the…

Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

Targeting millennials by solving a consumer problem

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

To Reach Millennial Mothers, Viacom Teams Up With YouTube's 'What's Up Moms'

Branded Hershey's spot debuts today

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them. What's Up Moms bills itself as the…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

Hershey's New Logo Is a Buzzkill Online

Company soldiers on with rebranding efforts

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an…

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