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Topic: Hershey

Hershey Will Add to Its Roster of Creative Agencies

Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

Arnold N.Y.'s New President Is a Seasoned Account Man

Peter Grossman starts next week

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

Pam Hamlin Replaces LePlae as Global Chief of Arnold

LePlae leaves the agency after 15 months

That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as…

Agency CEOs Need to Obsess About Talent

Havas Worldwide's Benett probes recruiting issues in new book

A 2011 survey that revealed that a Starbucks barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in…

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars

Co-branding deal blends software and chocolate

Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey,…

Marketers Take Mobile, Digital Reins

RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

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