Topic: Hershey

Arnold N.Y.'s New President Is a Seasoned Account Man Peter Grossman starts next week

 Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

July 17, 2014, 5:13 PM EDT

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House Comic Con gimmick goes national

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage…

February 11, 2014, 12:42 PM EST

Pam Hamlin Replaces LePlae as Global Chief of Arnold LePlae leaves the agency after 15 months

That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as…

December 11, 2013, 5:26 PM EST

Agency CEOs Need to Obsess About Talent Havas Worldwide's Benett probes recruiting issues in new book

A 2011 survey that revealed that a Starbuck’s barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in…

September 17, 2013, 4:27 PM EDT

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars Co-branding deal blends software and chocolate

Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey,…

September 3, 2013, 3:40 PM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Giant leaps into giant candy are not advised

I'd like to exactly describe what's going on in this Hershey's video to promote Reese's Peanut Butter Cups, but an excitable lady narrates in Italian. The long and the short…

January 20, 2010, 4:08 PM EST

Hershey builds its own factory of happiness

This Arnold spot for Hershey's Kisses apparently debuted a few weeks back. So, why did a local TV station just last night run the brand's "land of chocolate" animated commercial…

April 8, 2009, 8:41 AM EDT

It's a chocolate world, man, can you dig?

What's with the sudden mania for trippy food ads? I was just coming down from that Friendly's commercial when Hershey blows my mind with it’s “Pure Hershey’s” campaign. How…

August 1, 2008, 7:21 AM EDT