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Topic: Hershey

Hershey Will Add to Its Roster of Creative Agencies

Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

Arnold N.Y.'s New President Is a Seasoned Account Man

Peter Grossman starts next week

Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997…

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House

Comic Con gimmick goes national

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage…

Pam Hamlin Replaces LePlae as Global Chief of Arnold

LePlae leaves the agency after 15 months

That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as…

Agency CEOs Need to Obsess About Talent

Havas Worldwide's Benett probes recruiting issues in new book

A 2011 survey that revealed that a Starbucks barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in…

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars

Co-branding deal blends software and chocolate

Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey,…

Marketers Take Mobile, Digital Reins

RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

Giant leaps into giant candy are not advised

I'd like to exactly describe what's going on in this Hershey's video to promote Reese's Peanut Butter Cups, but an excitable lady narrates in Italian. The long and the short…

Hershey builds its own factory of happiness

This Arnold spot for Hershey's Kisses apparently debuted a few weeks back. So, why did a local TV station just last night run the brand's "land of chocolate" animated commercial…

It's a chocolate world, man, can you dig?

What's with the sudden mania for trippy food ads? I was just coming down from that Friendly's commercial when Hershey blows my mind with it’s “Pure Hershey’s” campaign. How…

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