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Topic: Heritage brands

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Twinkies Are Back! Now What? As the 83-year-old snack returns to shelves, the road ahead may not be soft and spongy

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead. But while the snack’s resurgence (courtesy of a $410…

June 27, 2013, 12:42 PM EDT

How London Fog Lost Its Mad Men Cool The defining trench coat of the '60s ducks out

There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for…

March 6, 2013, 11:27 PM EST

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