Advertisement

Topic: Herbal Essences

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

Seven Brands That Are Winning With Nostalgia

Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

Herbal Essences gets high on stoner chicks

After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline,…

Advertisement